Glossary
The GEO glossary.
Plain, answer-first definitions of the terms behind AI search visibility, written so you and the AI engines can quote them correctly.
What is GEO (Generative Engine Optimization)?
GEO, or Generative Engine Optimization, is the practice of getting a brand named and cited in the answers AI assistants like Claude, ChatGPT, Perplexity and Google AI give to buyers.
What is AI visibility?
AI visibility is how often, and how prominently, an AI assistant names your brand when people ask it questions about your category.
What is share of voice in AI search?
Share of voice in AI search is the percentage of AI answers in your category that name your brand, relative to the brands named alongside you.
What is a citation in AI answers?
A citation in an AI answer is a source the assistant links to or draws from when it makes a claim, such as a review site, a Reddit thread or a company page.
What is AEO (Answer Engine Optimization)?
AEO, or Answer Engine Optimization, is the practice of structuring content so answer engines can extract a clean, correct answer from it and cite it.
What is the difference between GEO and SEO?
GEO gets your brand named inside AI answers, while SEO gets your pages ranked in the list of search results. They share a technical foundation but aim at different outcomes.
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